NextME is a B2B digital waitlist app that specifically targets restaurants who do no take reservations. In this role, I created Instagram campaigns, led team meetings, wrote blogs and recruited restaurants to subscribe to the app. A handful of my blogs were featured on the social media pages of popular restaurants such as Kuma’s Corner, Kanela and Southport Grocery.

Above is a snapshot of the Instagram campaign I executed from approximately January-December 2016. My mindset behind building NextMe’s Instagram page was to simultaneously appeal to consumers with aesthetically pleasing photos of food while touching on the pain points of long waits. The latter appealed to both the restaurants and consumers as both parties suffer when table turns lack efficiency.

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